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Gabriella Devoy

Content Writer & Creative

Helping independent brands tell their stories through succinct copy and engaging content, with experience across lifestyle, interior and jewellery e-commerce businesses.

Services

  • Copywriting

    I am able to adapt to, or help you fine-tune your tone of voice to produce succinct, compelling and SEO-friendly copy across marketing and e-commerce platforms, with experience across interiors, fashion and lifestyle brands. I can define and refine copy and creative concepts to ensure consistency across all platforms. Services include:

    ~ Brand biographies ~ Copyediting ~ Website copy ~ Blog writing ~ Product copy ~ Email marketing ~ Organic and paid social captions ~ Press releases ~ Ghostwriting ~ Proofreading

  • Social Media Management & Photoshoot Coordination

    I can help you curate a beautiful feed with authentic, on-trend content that speaks to your audience and reflects your brand, whilst maintaining a consistent social presence. With a wonderful little black book of contacts, I can help you to source photographers, models and shoot locations, as well as help you conceptualise and creatively direct your photoshoots. Services include:

    ~ Social media strategy ~ Curating, planning, scheduling and posting feed content ~ Caption writing ~ Management of content calendar ~ Community engagement ~ Shoot planning and coordination; model and location sourcing

  • Website Management

    With experience in designing and managing Shopify stores, I offer light-touch, ad-hoc or more regular assistance designed to optimise your e-commerce experience, whether you're looking to enhance your store's functionality, improve SEO, or need quick resolutions and design advice. I focus on providing timely support that empowers you to navigate and manage your Shopify store with confidence, or to feel that your online store in safe hands with me. Services include:

    ~ Minor theme adjustments ~ Collection merchandising ~ Page design and updates ~ Product and content uploads ~ SEO audit and implementation ~ Web copy

    For larger projects and site designs/redesigns, I work alongside a wonderful web-designer and Shopify consultant and would be delighted to introduce you.

  • Brand Collaborations

    With a creative and strategical eye for brand collaborations and influencer partnerships that just make sense, I can help you to identify and connect with like-minded brands and creatives that perfectly align with your creative output and core values. From brainstorming creative campaigns, to brand outreach and influencer gifting, I can help you craft partnerships that not only elevate your brand but also resonate with your audience whilst driving sales.

Clients Include

Select Works

2024 Interior Trends That Will Take Over Your Instagram This Summer

Though we’re big believers in investing in timeless pieces and generally like to stand firm against fleeting trends, we can’t help but stay up to date with what’s hot in the world of interiors. We’ve done our homework, and these are the trends we think will fill your feeds this summer…

Nestled In The Bay Of Cassis

If you ask us, Domaine de Canaille encapsulates everything there is to love about the French Riviera. Nestled along the southern coast of France in Cassis, this estate exudes rich history, luxurious style, and just the right amount of Provincial charm.

The Month Of The Diamond; The Magic Of An Old Cut

With the month of the diamond upon us, we’re shining a spotlight on our collection of old cuts. Old Mine cut diamonds are such a special choice when investing in diamonds, here’s why…

Kind words…

  • “Gabriella is a joy to work with; calm and collected with a creative flair, she brought both innovative ideas and a reassuring presence to our team. As a small and busy business it was a huge relief to know that Gabriella had all aspects of content marketing and the social media strategy under control and she was a real asset in developing and delivering our influencer marketing programme. "

    Jodie, Birdie Fortescue

  • "Gabriella has been a game-changer for Elphick & Co. She is very well versed in the needs of aspirational ecommerce businesses, and can turn her hand to Klaviyo, Shopify edits, copywriting and wider marketing activities. She fully understands the subtle nuances of our client profile and knows exactly how to pitch both copy and aesthetics accordingly. I would highly recommend her to any lifestyle business looking for copywriting, email marketing, social media or Shopify support."

    Katherine, Elphick & Co

  • "I have been working with Gabriella for a year now and she has been incredibly helpful and organised. She has a wonderful way about her - she gets on with the work, always understands the brief and conceptualises creative ideas for email marketing campaigns. She is also very capable with Shopify which is very helpful when updating your website - I cannot recommend Gabriella enough."

    Lucy, Minka Jewels